Cartier and polo have held a long-standing relationship ever since the French jeweller and watchmaker sponsored the International Day at Guards Polo Club in 1984. The successful collaboration between the club and Cartier saw the tournament grow into the largest polo spectator event in the world, bringing the best players together with high-end hospitality and illustrious guests.
Adding to this historic partnership, Cartier has sponsored the prestigious annual Queen’s Cup at Guards for the last six years. The 2017 final took place on Sunday 18 June, attended by the Queen who presented the trophy to RH Polo. The winning team consisted of the world’s best player, 10-goaler Adolfo Cambiaso, accompanied by Rodrigo Andrade, Ben Soleimani and Tommy Beresford who was named the Cartier Most Valuable Player. The Queen also presented each player with a gift from Cartier – a classic Tank Solo wristwatch.
‘The polo players’ passion and commitment are very akin to the values of Cartier,’ said Laurent Feniou, managing director of Cartier UK, at this year’s Cartier Queen’s Cup final. ‘Our maison is proud to celebrate this distinctive relationship with polo and the legacy built up over 30 years.’
In its watchmaking, Cartier applies the same level of expertise that earned it its status as the jewellers of choice for royalty around the world, as highlighted in a current exhibition at London’s Design Museum – Cartier in Motion. The exhibition tells the story of Cartier’s innovative history, from its roots in aviation, to the ‘birth of the modern wristwatch’, designed for inter-war travellers with a desire for glamorous accessories to accompany them on trips. The show demonstrates the active and adventurous spirit that lies at the heart of Cartier’s timepiece designs, making evident the affiliation between the luxury goods purveyor and the polo set.
‘Winston Churchill’s famous quote about a polo handicap being a passport to the world remains just as valid today,’ says Neil Hobday, CEO of Guards Polo Club. ‘And so Guards does everything it can to develop younger players’ polo careers, supported by Cartier’s own global interests in the game.’
Initiatives – such as the Copenhagen Cup tournament for schools who play polo, an under 21s match between the best young players at Guards and at Cowdray Park, and a 10-day 18-goal ladies tournament – demonstrate the club’s modern-day attitude and commitment to developing the next generation of players.
‘We will never rest on our laurels, as this great sport is continually changing, but by always staying ahead of the game and working closely with our sponsors, Guards Polo Club can deliver a first-class experience for patrons, players, sponsors and spectators,’ explains Hobday. ‘The longevity of our relationship with Cartier allows us to grow and flourish, creating platforms of excellence across all levels of the sport.’
This alliance looks set to ensure both polo and Cartier continue to captivate the imagination and command the dedication of a new generation of sportsmen and women.