Since 1847, Cartier has been a pioneer in watchmaking, design and innovation, thanks to the three grandsons of Louis-François Cartier, who built an empire that spanned Paris, New York and London. In its watches, accessories and leather goods, a masculine legacy is at the heart of Maison Cartier, so it is only fitting that the brand is celebrating the elegance of the Cartier man – putting its fine watches for men in the spotlight with a dedicated pop-up exhibition in Harrods, aptly named The Man by Cartier.
Until Wednesday 19 November, The Man by Cartier has taken over four of the store’s Brompton Road windows to feature an archive of vintage wristwatches dating back as early as 1888, as well as exclusive designs worn by eminent travellers, groundbreakers and entrepreneurs from all around the world.
Cartier’s affinity with masculinity can be traced back to its origins as a jeweller of kings, and the exhibition explores the past, present and future of Cartier watchmaking for men. Iconic pieces such as the famous Santos watch will be displayed alongside its innovative concept watches and latest creations, which include the brand new Calibre de Cartier Diver.
Laurent Feniou, Managing Director of Cartier UK, explains that, 110 years after the creation of the first modern wristwatch by Louis Cartier, 2014 is the year to ‘celebrate the man’s natural home in the Cartier universe’. However, while the exhibition pays homage to the elegance of the Cartier man, it is also a welcome place for all to be educated in the fine craft of watchmaking.
In addition, a special screening room is the ultimate setting in which to view the newly released short film Shape Your Time, directed by Bruno Aveillan and celebrating the marque’s watchmaking prowess.