The options are near inexhaustible. First choose between slim, contemporary or classic body fits, although all can be altered to suit you better later. Then it’s on to the fabric – standard cloths are offered in 46 styles, with each discontinued after a year, but there are also always 21 limitededition fabrics on sale for just six months. Differing collar styles come in abundance – there are 18 in total, and you can even embroider your initials onto one of the two cuff options. The completed shirt will be delivered in a mere four weeks – just enough time to grow a meaty beard similar to that of the man pictured, although that’s very much your choice.