As most James Bond fans will know, this year marks three noteworthy anniversaries: the 50th anniversary of You Only Live Twice; the 40th anniversary of The Spy Who Loved Me; and the 20th anniversary of Tomorrow Never Dies. What many Bond-lovers may not be aware of, however, is that since GoldenEye in 1995, Bond has worn an Omega watch, and with good reason.
‘I was convinced that Commander Bond, a naval man, a diver, and a discreet gentleman of the world would wear this watch,’ says Lindy Hemming, the costume designer on GoldenEye, Tomorrow Never Dies (1997), The World Is Not Enough (1999), Die Another Day (2002) and Casino Royale (2006). ‘It’s the small details that really matter. So for one of the early tasks in designing the new Bond, Pierce Brosnan, I went to a props and hand props meeting and argued for the use of Omega.’
Inspired by Bond’s suave style and appetite for adventure, Omega has launched the limited-edition Seamaster Diver 300M Commander’s Watch, incorporating the 007 gun logo counterweight on the central seconds hand.
‘James Bond’s vocation is that he literally saves the world, and, as a commander of the Royal Navy, he stands for being strong and trustworthy,’ says Omega CEO Raynald Aeschlimann.’If you think about his relationship with the Omega watch, the watch plays a role in saving his life – that’s not only a logistical operation, it’s like the watch is part of him.’
The 41mm stainless steel case features a blue ceramic bezel with a Liquidmetal diving scale and red rubber covering the first 15 minutes. The touches of white, blue and red pay tribute to the colours of the British Royal Navy, a military organisation to which Omega has a significant historical link. Indeed, the Seamaster 300, originally released in 1957, was issued to military divers around the world, and in 1967, a famous batch of 2nd generation Seamaster 300s was also delivered to the MoD for issue to certain units.
The new Commander’s watch will come in a special box in the style of a military medal case, and the box will contain a stainless steel bracelet, a changing tool and a ‘naval pin’ that mirrors the design of the NATO strap. Limited to just 7,007 pieces, the watch is also available in 18K yellow gold, but only seven of these models have been made. One stainless steel and one 18K yellow gold model marked limited edition #007, along with a third, one-of-a-kind version created from 18K white gold, will be sold at a special auction later this year, with all proceeds going to selected charities.