Oskar Barnack invented the first working prototype of a 35mm Leica camera in 1914, and, as Leica has continued to refine and innovate its camera designs over the past century, photographers around the world have been capturing iconic moments with Leica cameras ever since.
On Monday 5 October, the German brand is set to open a new store within The Royal Exchange, enabling customers in the City and East London to experience its full range of high-quality photographic and optics products.
As well as displaying the entire Leica product portfolio – including the legendary M-system cameras and range of lenses, plus the T, S and X-system models, compact cameras and sport optics series – Leica Store City will host photographic exhibitions and a number of on-site events. What’s more, customers will also be able to access services such as the Akademie creative workshop programme, which invites photographers of all levels to hone their skills with a Leica lens.
Situated near Bank underground station, between Cornhill and Threadneedle Street, The Royal Exchange is ideally located for City professionals to pop in for a browse. ‘The Royal Exchange is a natural second home for Leica, with its rich heritage and prominent position,’ says Jason Heward, Leica Camera Ltd’s managing director. ‘We are different from other photographic brands, and it is important for us to create beautiful stores in locations where our customers like to shop.’
Leica Store City, No.18 The Royal Exchange, LondonEC3V 3LR; leica-camera.com