If you’ve recently noticed black cabs embellished with the Thomas Pink logo, it’s because the famous British shirtmaker has returned to Jermyn Street, opening a new flagship store, after an absence since 2020.

At the end of November, a fleet of these taxis waited outside an opening party at the brand’s new store on Jermyn Street, where guests were welcomed by the Brasstermind band, playing loud and proud in the St James thoroughfair. These included models David Gandy and Paul Sculfor, who were joined by Peaky Blinders star Harry Kirton, who has been an ambassador for the brand. Perfumer Tilly Wood was also there, and her company Aja Botanicals has just released candles and diffusers as a collaboration with Thomas Pink. Clock expert Alastair Chandler showed up to man the watch cabinet in store, where vintage timepieces by the likes of Omega and Heuer can be found.

And while Brasstermind warmed up those arriving, inside, singer-songwriter Reuben James, who had flown in specially from the States, put on a live performance at the keyboard, accompanied by double bass.

The new 1,000 sq ft flagship store features mid-century furniture, parquet flooring and an abundance of marble and wood. The warmth of its fireplace is equalled by soft pink tones throughout, and a rich pink carpet. The spirit is very much that of a private townhouse, more domestic than retail, an impression enhanced by the photography that decorates the space, comprising portraits taken by an array of international photographers of people around the world wearing a signature Thomas Pink pink-coloured shirt.

As well as the vintage watches and their watch cabinet – an Ico Parisi desk from the 1950s – at the rear of the store, there are other intriguing touches that single this place out as a refreshing take on a Jermyn Street shirt boutique: charming figurines wearing Thomas Pink shirts sit on the shelves, created by the Finnish origami master Juho Könkkölä, while sketches of St James’s locals by the artist Luke Adam Hawker have been transformed into bespoke wallpaper lining the fitting rooms.

And then there are the shirts, of course. Post-pandemic, the demand for a Jermyn Street-style shirt is surging, and Thomas Pink, with its heritage dating back to the heady 1980s, when every young professional wanted to be suited and booted – and shirted – is well placed to satisfy the demand. The garments are well-priced, starting at £75, and comprise many details that would normally be associated with shirts at a much higher price point: high-quality details such as French seams, fine Swiss and Italian fabrics, polished mother-of-pearl buttons, 18 stitches to the inch, and, of course, the brand’s signature pink gusset tabs. Which is why it’s no surprise that after the cessation of social distancing, history would seem to be repeating itself, with Thomas Pink becoming once more the choice of today’s young professionals.

Thomas Pink, 106 Jermyn Street, London, SW1Y 6EE; thomaspink.com