There are the stalwarts of car manufacturers and then there are the disrupters. Omoda is in the latter camp. Celebrating its UK launch at the end of last month at a London event, the Chinese brand comes bearing gifts in the form of two new models: the petrol-powered Omoda 5 and all-electric Omoda E5 crossover SUV. Offering sleek, futuristic designs, tech-laden interiors and impressive performance, these all-new vehicles are setting the benchmark for a new era in accessible luxury. 

Emerging onto the scene as a new name under Chery International – China’s leading vehicle exporter – Omoda’s customer-ready cars arrive on British shores in conscientious style via one of the world’s largest and greenest shipping vessels, spotlighting the brand’s commitment to eco-friendly transportation solutions. 

Chen Chun Qing, executive vice president at Chery International, highlighted the brand’s mission: ‘Omoda is at the forefront of a new era of intelligent and new energy technology products and is already making an impact across Europe, even outselling established brands in some markets.’ 

With prices starting at a remarkably modest £25,235, the Omoda 5 impresses with a 1.6-litre turbocharged engine, delivering 187bhp and a 0-62mile-per-hour sprint in just 7.8 seconds. For those looking to go electric, the E5 model boasts a 257-mile range and rapid charging capabilities, allowing for a 30-80 per cent boost in just 28 minutes. 

And things are just as state of the art inside, where luxury is found at every turn. Expect dual touchscreens, a high-end Sony audio system and effortless voice control functions, outfitted with contemporary sporting leather accents and always-welcome six-way power-adjusted seating. The E5 also features advanced connectivity, including 4G and over-the-air updates, ensuring your ride is always miles ahead of the curve. 

With a choice of three driving modes – eco, comfort and sport – your new runaround can be tailored for an on-road experience as unique as the driver behind the wheel. Those who opt for these variants will benefit from a 360-degree-view camera, heated front seats, a powered tailgate and PM2.5 particulate filter to remove any lingering particulates from inside the cabin. It’s this exquisite attention to detail alongside covetable good looks and cutting-edge tech that poises Omoda in prime position to really shake up the UK SUV market.

Omoda 5 crossover SUV is priced from just £25,235, and the all-electric E5 on sale from £33,055; find more information here.