Ferrari has opened its brand-new boutique in Rome. The luxury marque and fashion brand has returned to its roots in the Eternal City with an immersive space overlooking the historic Piazza di Spagna. 

The store’s interior features soft curves and a palette of warm neutrals, punctuated by bold flashes of signature Ferrari red and Modena yellow – curated to reflect Ferrari’s distinctive design philosophy and visual codes. Contemporary steel surfaces are illuminated by sleek chrome lighting and the artisan-crafted walls are made from an inviting ivory clay plaster. Even the fitting rooms nod to the automotive world, featuring rich cognac leather accents reminiscent of the luxury car’s interior.

Elevating the space further are exclusive furniture pieces from leading Italian design houses. In the accessories area sits French architect Jean Nouvel’s NVL Table for MDF Italia, while a reimagined sofa from Joe Colombo’s Additional System is presented in a custom brown leather, evoking the look of mechanical gears. 

The boutique showcases the latest menswear and womenswear collections from creative director, Rocco Iannone, including ready-to-wear, footwear, handbags and jewellery. A curated selection of exclusive collaborations and collectibles will also be on display. 

ferrari.com